I'm a planner, strategist, author by profession. By interest, I'm a reader.
I'm a planner, strategist, author by profession. By interest, I'm a reader.
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I've always loved to read. At first, because I was a shy child and books allowed me to explore worlds I found more comfortable than this one. Later, I realised that real and fictional stories help me better understand myself and the people around me, our personalities, motivations and behaviours.
When I started my career in advertising, I was drawn towards planning because I was already fascinated with understanding human behaviour. I learned new skills and tools but reading remains my favourite way to learn.
If you're interested in book recommendations across genres and/or poetry, follow me at: www.instagram.com/the_readers_inspiration/
I have worked in advertising since 2002. I worked full time in large global agencies with brands across categories and countries for 16 years and then I decided to take a break.
My last job was leading the planning team at J. Walter Thompson's Bangalore office as Vice President & Strategic Planning Director.
I currently work freelance and am available for short term projects, workshops, training and consultations.
Brands I have worked with
Brands I have worked with
Category-leading brands
Louis Philippe, Van Heusen, Lifestyle, Kingfisher, Lux, Johnson’s Baby, Fair & Lovely (now called Glow & Lovely), Lay's
Category-challenging brands
Rin/Radiant, Pepsodent, ABOF, Signature
Category-establishing brands
Black Dog, Black & White, Nestaway, Sunsilk, Knorr, Kissan, Kurkure
My friend and fellow planner, Jasravee Kaur Chandra has a popular podcast called Jagged with Jasravee. It is an initiative of Master Sun, the Consulting Services Division of Adiva Lifestyle Private Limited and features free flowing conversations on marketing and branding.
Here's my conversation with Jasravee to give you a taste of the podcast and a glimpse into my experience and opinions.
My work experience
My work experience
September 2010 - January 2018
J. Walter Thompson (now called Wunderman Thompson)
I was Associate Vice President & Regional Planning Director (South Asia) based at the Mumbai office for 2 years.
Then I moved to Bangalore in 2012, continuing with the work in Mumbai and taking on additional responsibilities at the Bangalore and Chennai offices.
In 2014, I was promoted to Vice President & Strategic Planning Director and was leading the planning team in the Bangalore office.
June 2002 - September 2010
Lowe Lintas (now called Mullen Lowe)
I started my career as a Management Trainee and worked my way up in account management for four years. I took an interest in planning and was given a dual role for the last two years and then moved completely into planning from 2006 onwards.
My education
My education
Indian Institute of Management Bangalore: Post Graduate Diploma in Management, 2000-2002
Stern School of Business, New York University: Drop-out, Marketing major for 3 semesters, 1998-2000
Sydenham College, Mumbai: Bachelor of Commerce, 1995-1998
Mayo College Girls’ School, Ajmer: Indian School Certificate, 1995
(c) Divya Khanna
(c) Divya Khanna
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